Metacore, previously known in its early years as Everywear Games, is a Finnish game maker founded in 2013. Initially, it succeeded by developing games for iOS, Google Play and Apple’s App Store. In 2020, the company reached a major milestone when it secured an investment from Supercell, a leading mobile game maker based in Finland. In this article, we’ll explore Metacore’s journey to securing the investment from Supercell.
Overview of Metacore
Metacore, based in Helsinki, Finland, is a unique game studio that stands out for the genre-defining titles it creates and its highly innovative approach to game design. Founded in 2017 by CEO Maria Khan and CCO Toya Tähtinen, the company quickly attracted a significant following among mobile gamers. Metacore is focused on free-to-play strategy games such as its flagship title, EverWing, an action-packed shooter/RPG hybrid that has become a huge success and established Metacore at the forefront of the mobile gaming industry. Their latest title, Merge Dragons!, is currently topping Apple’s App Store charts and boasting millions of players worldwide.
Metacore is one of Finland’s leading gaming companies, and its journey to becoming a successful mobile games developer has been long and winding.
In April 2020 Supercell invested $12 million into Metacore’s series A round led by Project A Ventures, with Skyborne Capital also participating. The funds will be used to support further growth in marketing and user acquisition activities alongside developing new content for existing products and creating new ones. The investment is part of Supercell’s strategy to invest more into companies with innovative ideas in mobile gaming—exactly what Metacore stands for.
Metacore’s History and Journey
Metacore is one of Finland’s leading gaming companies, and its journey to becoming a successful mobile games developer has been long and winding. Established in Helsinki in 2013, Metacore has consistently pushed the boundaries in mobile gaming and developed a strong reputation among fellow developers and players. With the help of Supercell’s investment in 2017, Metacore was able to take its business to the next level. Let’s examine Metacore’s history and how it led to this momentous event.
Metacore, founded by Jeffrey Kuan, Lance Tsui and Freya Spiers in 2014, is a Helsinki-based mobile game studio specialising in hyper-casual and mid-core gaming. At the time of its founding, Metacore had an ambition to develop innovative and entertaining mobile games that challenge the industry standards of the time. In 2015, Metacore completed its first funding round of investment led by Supercell where the company raised a total of €2 million to support its growth. In this funding round, Supercell invested significant capital into the venture, which was instrumental in helping the team expand their reach and build foundations for success.
Over the years, Metacore has continued to develop innovative experiences for gamers across different genres such as puzzle games and multiplayer online battle arena (MOBA) style challenging games. In 2019, Metacore released one of their most popular hyper-casual titles “Make More” which became a worldwide hit within weeks achieving over 100 million downloads within 8 months from launch. This gave them access to multiple opportunities with growth potential both businesswise and commitment for continuous innovation with Supercell guiding their journey in success. Keep Innovating!
Expansion and Growth
After a successful investment from Supercell, Metacore saw an influx of resources to further expand and grow. In addition, Supercell offered a range of strategic support and assistance as part of the agreement. This included access to their experienced team that had built and guided the development of hits such as Clash Royale, Hay Day, Brawl Stars and Boom Beach. The team at Metacore worked hard to provide a high-quality product in the mobile gaming market and thanks to this high level of dedication they succeeded in achieving their goals. During this time growth was swift with more than 40 million downloads across multiple markets such as the USA, China, Europe and India, securing partnerships with global brands such as Disney, Nickelodeon and Universal Parks & Resorts.
The success enabled Metacore to raise additional funding rounds to continue their trajectory forward by developing more sophisticated technology, marketing campaigns and user acquisition capabilities. Furthermore, Metacore leveraged strategic approaches along with new product launches where it added augmented reality product lines in 2020 for an even further brand experience for its users. What’s more, all these efforts culminated into reaching multiple milestones including over 100 million downloads worldwide — making it one of the most successful products within mobile gaming today!
Metacore’s History and Journey to Securing Supercell’s Investment
Metacore, a game studio based in Helsinki, Finland, has a rich history of over 10 years that traces back to the launch of its first mobile title – ‘Tornado Mania’. Following the success of their first game and several other titles in various genres, Metacore was acquired by Supercell in- May 2020. The acquisition provided Metacore with resources and support for their development capabilities and allowed them to continue building innovative games.
Metacore’s main focus has been to create successful free-to-play games targeted towards casual mobile audiences. With Supercell’s investment, the company could access the expertise of experienced game developers from the company and expand their products into new markets. In addition, both companies are working to co-develop new products that could drive further growth for both organisations. Supercell’s investment will mark an important milestone for Metacore and will help them reach greater reach with more engaging gameplay experiences. In addition, this would strengthen their commitment towards delivering high quality games while continuing to invest in creativity and innovation which is at the core of Metacore’s business model.
The success enabled Metacore to raise additional funding rounds to continue their trajectory forward by developing more sophisticated technology, marketing campaigns and user acquisition capabilities.
Impact of Supercell’s Investment
In 2021, Supercell invested in Metacore, a leading mobile gaming publisher. This was a significant milestone in Metacore’s history, as it provided the resources needed to reach the next level of growth. In this article, we will explore the impact of receiving Supercell’s investment, and how it advanced Metacore’s journey leading up to this moment.
Metacore’s New Partnerships
Metacore’s strategic investment from Supercell has enabled Metacore to open up new partnerships and further expand the scope of its services. In addition, Supercell’s capital strengthens Metacore’s financing capabilities and provides a strong platform for future growth. These funds will enable Metcore to invest in developing core technologies and pursuing organic growth strategies that will strengthen their competitive positioning in the mobile gaming space.
Moreover, Supercell’s financial backing grants more access to top talent in the game industry, recruiting top professionals for their growing roster of developers and designers.
Metacore’s portfolio companies benefit from Supercell’s experience, expertise, and network. With access to these resources, partners can accelerate the launch of their products, effectively leveraging Supercell’s assets, knowledge and insights in the game-marketing ecosystem. In addition, Metacore also offers product reviews, optimizations services and exclusive products only available to Supercell supported companies. In addition to strengthening existing partnerships with developers and forming new ones, Metcore is expanding its audience base by creating targeted games designed alongside select partners to serve niche markets better. This move provides long-term customer retention and engagement through tailored customer solutions tailored solutions that match their needs precisely.
Increased Resources and Funding
Supercell’s investment in Metacore has enabled the gaming startup to strengthen its impressive team. With greater financial resources, Metacore has increased the capacity of its team, allowing them to pursue more ambitious projects. Additionally, it provides added security and stability that comes with a larger financial cushion. The resources provided by Supercell have opened up exciting possibilities for Metacore. With expanded funding, Metacore has acquired new technology—such as proprietary AI business intelligence tools—and explored advanced development techniques and methods of game-making. As a result, with more money from Supercell’s investment, the company can create bigger and better games than ever.
Moreover, Supercell’s financial backing grants more access to top talent in the game industry, recruiting top professionals for their growing roster of developers and designers. Such access allows Metacore to tap into the global talent pool for hiring game creators and strategists, creative directors and marketers who can help bring games to millions of players worldwide. Finally, the extra financial capital increases investor confidence in Metacore’s long-term prospects. It enables them to play a more aggressive role in obtaining other sources of financing such as venture capital or private equity investments. Through its partnership with Supercell, Metacore is now in an even stronger position to continue creating market-leading mobile blockbuster games that bring joy to millions worldwide.
Expansion of Metacore’s Reach
The significance of Supercell’s investment in Metacore can be seen in the increased exposure for their products. Supercell’s participation in Metacore’s Series B funding round has helped the company to expand its reach and open up new opportunities. In addition, adding Supercell to Metacore’s investor list will add credibility, validation, and legitimacy to the company’s product offerings and provide access to an experienced network of influencers, business partners and customers.
This investment is expected to significantly increase the user base for Metacore’s mobile gaming platform by leveraging Supercell’s industry-leading marketing resources and its immense experience with mobile gaming. Additionally, this partnership will pave the way for collaboration between both companies on product development and distribution since they are now linked strategically from a financial and technological standpoint. Overall, it is clear that Supercell’s involvement with Metacore will prove instrumental in helping the company achieve greater success by bolstering its presence and improving upon existing offerings. With access to one of the world’s biggest mobile gaming corporations behind them, it is expected that Metacore will build upon its already thriving platform as it continues to grow.