Supercell is a mobile game development company based out of Finland. Founded in 2010, the company has become one of the leading developers in mobile gaming.
Recently, Supercell made headlines when they lent $180 million to Metacore, a company creating new and innovative gaming experiences.
Let us look closely at Supercell and what motivated them to make such an investment.
Introduction to Supercell
Supercell is a leading mobile game company consisting of studios in Helsinki and Tokyo, founded in 2010 by Ilkka Paananen and Mikko Kodisoja. The company achieved its first billion dollar hit with the launch of their breakout hit, Clash of Clans in 2013. Since then, Supercell has consistently released more hit titles such as Boom Beach, Hay Day and Clash Royale, creating a portfolio filled with highly successful games that bring immense joy to millions of players worldwide.
In addition to developing games, Supercell is actively investing in innovative startups like Metacore which provide different services for existing mobile gaming companies. For example, Metacore offers services for game makers who want to maximise player engagement and monetization from their games. These services include frequent user feedback surveys, analytics, and tailored solutions for game developers looking to unlock additional revenue opportunities such as in-app purchases or virtual currency options.
Supercell’s investment into Metacore is an extension of their overall outlook on developing innovative solutions that enable other developers to create the best experiences possible for their players all while unleashing the potential opportunities offered by modern technologies such as those found at Metacore. In addition, Supercell’s investments are commitments toward a safer future with stronger market competitiveness among mobile game developers, ultimately providing richer gaming experiences for everyone involved.
Supercell’s history and success
Supercell is one of the largest mobile game developers in the world, with a roster of successful titles that have helped propel the company to become a leader in the gaming industry. Founded in 2010 by Ilkka Paananen and Mikko Kodisoja, Supercell began as a ten-person team of developers and industry veterans based in Helsinki, Finland. Over time, Supercell has steadily increased its lineup of games and achieved massive success with products such as Clash of Clans, Hay Day, Boom Beach, Brawl Stars and Clash Royale.
Supercell’s success can be attributed to several factors. ThFirst, they emphasise product quality over quantity; rather than taking many projects at once they take their time with each title to reach an optimal level of playability before releasing it to market. Additionally, their data-driven design allows them to iterate quickly and adjust their games for player enjoyment. This focus on analytics has also allowed Supercell’s games to retain high numbers of players for longer periods than most other mobile titles.
In 2020, Supercell acquired Metacore Inc., a smaller game studio out of Oslo Norway specialising in creating narrative-driven puzzle games around popular characters from movies and TV shows such as Coco from Disney Pixar’s Coco and Moomin from the Finnish television cartoon Moomin Valley (2020). With Metacore’s reputation for developing graphically stunning puzzle titles paired with Supercell’s experience operating a large portfolio of ongoing live titles and leveraging strong analytics capabilities thanks to their platform Operator (2017), there is enormous potential for further success as they move forward together into 2021.
Overview of Metacore
Supercell, the Finland-based mobile game developer, recently announced that it has lent Metacore $180 million to continue scaling its flagship game Merge Mansion.
Metacore is a mobile game startup from London that has been making waves in the gaming industry with its innovative titles. In this article, we will discuss Metacore, its success and what makes it so attractive for Supercell to invest in.
Introduction to Metacore
Metacore is a popular mobile gaming platform developed by Supercell, a company renowned for its video game titles such as Clash of Clans, Hay Day and Boom Beach. Metacore is currently used in over 180 countries and offers over 60 games localised into 16+ languages.
Metacore enables gamers to connect in an immersive and entertaining environment while interacting with the games they love. It also allows developers to make games that integrate seamlessly with other Metacore titles. This platforming allows for easier access to content for users, a better connection between them. It has led Supercell’s flagship titles to gain amazing traction since their launch in 2012.
The platform not only promotes mobile-based gaming but it also encourages players to collaborate. Through its customised newsfeeds and chat rooms, players can easily connect with new friends or experienced veterans to have an open dialogue on how best to play their games. The new levels of interactions provided by Metacore have paved the way for a more social form of multiplayer gaming unseen before this generation of gamers!
Metacore’s history and success
Metacore is an interactive mobile gaming company founded by Supercell in 2018. Based in Helsinki, Finland, the company has quickly gained success and become the leader in interactive gaming. Metacore is best known for its modern, intuitive design and high-quality games centred around user engagement.
Metacore’s original game, Clash Royale, was first released in March 2016 and quickly became a hit. The game combines elements of collecting cards with strategy-based battle play to create a unique experience that keeps players engaged for hours on end. Since then, Metacore has released additional titles including Brawl Stars and Boom Beach to great acclaim from players worldwide.
To date, Clash Royale continues to be one of Metacores most successful titles with an extensive list of international tournaments organised by the company itself, prizes won by top players at global events, collaborations with other apps like YouTube for exclusive content and upcoming movies about their game world due to their success. As a result of Metacore’s success within the gaming industry, Supercell acquired 80% ownership of the company in early 2019 to leverage its breadth of existing intellectual properties while expanding its reach into markets outside Finland via new technologies like Cloud Gaming.
Supercell’s Investment in Metacore
Recently, Supercell has made a big move by investing $180 million into the mobile gaming startup, Metacore. This investment round is seen as one of the largest investments in the mobile gaming sector. It also shows Supercell’s confidence in the potential of the Metacore gaming platform.
So why has Supercell taken this step? But, first, let’s discuss the reasons behind this investment.
Supercell’s $180 million investment in Metacore
Supercell, the gaming giant behind renowned titles such as Clash of Clans and Boom Beach, has invested significantly in Metacore in a $180 million Series C funding round. The company, which closed its previous fund-raising round at Series B, with a total amount raised of $215 million from investors including Tencent, Softbank, and Atomico during 2020’s first quarter.
The investment will go towards helping Metacore expand its original puzzle game offerings beyond its current base of casual games and into an entire line-up of competitive titles. With this infusion of finance, it will be interesting to see how Metacore expands the scope of their offerings and develops the competitive market further.
The transaction is another indicator showing how Supercell is focusing heavily on mobile gaming in its portfolio expansion plans. Investing immediately following their closing round on Series B further reinforces this trend and may generally be seen as a smart move for any investor especially considering that mobile game spending is projected to reach around $806 billion globally by 2025 according to data from App Annie & Games Radar Intelligence firm IDC Research.
Overall, Supercell’s strategic decision to invest in Metacore coupled with its strong presence within the timescape across mobile gaming with its titles boom beach, Clash Of Clans along with Others provides it with unique insight into non-traditional routes for growth given the current market climate worldwide. Observing where this acquisition fits into Supercell’s general focus over time will be interesting.
Supercell’s goals for the investment
Since its launch in 2010, Supercell has established itself as one of the world’s most successful mobile gaming developers. The company is now diversifying its interests with a sizable investment in mobile game studio Metacore. Supercell aims to provide Metacore with access to resources and expertise that will allow it to take better advantage of opportunities that emerge in the industry, while allowing them to remain agile and independent.
As part of this investment, Supercell hopes to achieve several goals including:
- Helping Metacore enhance their technology stack and design capabilities to create high-quality games.
- Working closely together on marketing initiatives such as user acquisition, customer engagement and game monetization.
- Exploring ways for Supercell and Metacore to collaborate on games for both companies’ audiences.
- Analysing how both companies’ development strategies could work together for mutual growth.
- Mentoring Metacore developers to help identify key areas of improvement and ensure consistent quality across their titles.
Supercell lends Metacore $180 million to scale Merge Mansion
Supercell’s $180 million investment in Metacore, a mobile gaming studio, is groundbreaking news in the mobile gaming industry.
Supercell’s investment in Metacore brings many benefits and opportunities to both companies and the gaming industry.
This article will discuss the potential benefits of Supercell’s investment.
How Supercell will benefit from the investment
Supercell, the leading mobile gaming company, recently announced its plans to invest $10 million in Metacore, a mobile gaming startup. The investment indicates that Supercell sees potential in Metacore’s technology and is betting on this new venture’s success.
The investment brings about several potential benefits for Supercell. First, Metacore can provide Supercell with an additional platform to create, develop and publish games. With their experience and industry knowledge, Supercell can help guide Metacore in marketing their games while reaping the rewards from their success. This will also allow them to tap into a larger gaming community as they can access those playing Metacore games on different platforms. Furthermore, with the access to more gamers comes more data points. This will give them insights into user behaviour which could allow them to further personalise their games for their audience. Other advantages include access to new technology such as machine learning algorithms and artificial intelligence which could improve game-playing mechanics such as real-time graphics or computer vision–vital components of successful mobile games today.
It is also worth mentioning that while this investment may benefit both parties financially; it paves the way forward for collaboration between companies in different industries or difficulty levels – creating an enriching industry landscape where all players stand to gain from each other collectively reaped rewards at a much bigger scale than individual successes or profits would have ever brought about on their own.
How Metacore will benefit from the investment
Supercell, one of the world’s leading game companies, announced a major investment of $50 million in Metacore. Metacore is an up-and-coming game development studio that creates mobile games with story-driven elements. Supercell’s investment has positioned Metacore to be a major player in the mobile game market.
The primary benefit that Metacore will derive from this investment is more financial stability and access to Supercell’s extensive network of developers and designers. In addition, with Supercell backing them, Metacore will have access to additional resources, including larger markets and potential investors.
In addition to financial assistance, Supercell will guide their user acquisition and monetization strategies, allowing Metacore to focus their efforts on building creative stories around their core games rather than worrying about marketing or operational issues. This will help them create successful products faster and maximise the potential audience for each title they release.
Metacore will also benefit from increased exposure as part of a brand as respected as Supercell which can help improve early adoption rates for new titles. Additionally, with a better understanding of the industry landscape thanks to improved market research capabilities through partners such as App Annie, they’ll better understand what works with players and how they can best acquire users at a lower cost-per-acquisition (CPA).
Ultimately, this capital injection is expected to increase the number of games developed in a shorter period of time while increasing revenue by expanding into new markets and improving upon existing success metrics such as customer lifetime value (LTV) or app stickiness (DAU/MAU). Given these expected increases coupled with continued optimization initiatives through partners like Unity Ads & Applovin; it’s clear that this could be exactly what Metacore needs for success in today’s crowded marketplace for high quality mobile titles.
Impact of Supercell’s Investment
Supercell’s recent investment in Metacore has been a major gaming and mobile entertainment industry development.
Supercell has lent Metacore, an online battle royale game, $180 million to scale its Merge Mansion title. This unprecedented investment has raised questions about its impact on the industry and how it will shape the future of gaming and mobile entertainment.
Impact on the mobile gaming industry
Supercell’s recent investment in the game studio Metacore has implications for the entire mobile gaming industry. With Supercell’s IP, marketing and technical capabilities, their partnership with Metacore is likely to profoundly impact the industry as a whole.
Supercell’s expertise in mobile game development and Metacore’s educational-focused approach is set to revolutionise educational games for mobile devices. Metacore’s age-appropriate titles will bring together fun and educational mechanics. At the same time, Supercell’s catalogue offers titles that serve as a gateway drug driving users to try new genres.
With Supercell’s investment in Metacore, we will likely see more innovation in cross-genre collaborations between developers, technology companies and content developers to create new interactive digital media experiences for kids. In addition, increasing access to artists and educators can unlock opportunities that keep kids engaged and make learning fun. As more players enter the space with fresh ideas representing different cultural backgrounds, we can expect an influx of new ideas into the market, which will benefit not only developer studios but also consumers worldwide.
Impact on the merger and acquisition market
The recent merger and acquisition of Metacore by Supercell has been one of the major stories in the gaming and media world in recent months, with both companies positioning themselves as tech giants looking to dominate the future with their respective strengths. With Supercell’s deep pockets and extensive network, it is not hard to see why investors have been taken by Surprise.
In terms of impact on the merger and acquisition market, the Supercell-Metacore alliance stands to benefit both parties. On one hand, it gives Supercell access to Metacore’s expansive library of titles. It also demonstrates that gaming powerhouses do not need to be necessarily big to succeed in this industry; rather, a smaller but well-equipped company like Metacore could accomplish significant feats through smart partnerships. On the other hand, the acquisition has opened up greater opportunities for Metacore developers. Now, developers can leverage Supercell’s experience and resources for higher reach among larger audience bases.
The deal also gives insight into Supercell’s long-term vision for growth and its foray into free-to-play models that are increasingly becoming popular among current generations as opposed to subscription services which are said to slowly diminish due to rising costs. All these factors point towards a more balanced global merger and acquisition market where small players such as Metacore can succeed without needing a corporate giant such as Apple or Google backing them up at every turn.