Metacore’s games target the casual market

Metacore, a Helsinki-based game development studio, recently secured $179.9 million in credit from Supercell for their upcoming casual games. This credit will help Metacore continue their mission of creating a portfolio of accessible mobile games for the casual gaming market.

In this article, we’ll explore what this could mean for the casual gaming market and Metacore’s strategy going forward.

Overview of the Metacore’s games

Metacore’s core philosophy is to make easy-to-play, quality games for the casual market. The company was created in 2008 and has since released over 70 games with over 100 million downloads across iOS and Android platforms. Its catalogue includes award-winning puzzle, trivia, and strategy titles such as Cut the Rope 2 and King of Thieves that cater to mobile gamers of all ages.

Metacore focuses on creating simple, yet highly engaging experiences that can be enjoyed in short bursts of gameplay. Some of its most popular titles emphasise immediate replayability, social sharing features and rely heavily on monetization themes — typically found within Freemium models — such as in-app purchases or advertisements.

Its flagship game is Cut the Rope 2, an adventure puzzler which won multiple awards following its launch in 2013 and was first featured by Apple as ‘Best New Game’. With over 200 levels including unique characters and interactive elements, players travel through seven different game environments — from a magical forest to a junkyard watched by a starving gator – while solving puzzles involving physical interactions between play objects like candy pieces and air bubbles. Players can use each level’s environment for strategic advantage and seek aid from Boosters, which offers tools to help solve more challenging puzzles faster than normal playtime would permit.

Metacore’s target market

Metacore’s highly successful mobile games are created for and marketed to the casual gaming market. This segment of the gaming industry currently represents the largest and most lucrative sector of the global gaming industry.

Casual gamers have little interest in the hardcore or sim-style games on platforms like Xbox, PlayStation or personal computers. Instead, they look for fun gameplay, attractive visuals and easy-to-grasp game mechanics. Metacore’s titles all feature these elements and unique crafting systems that allow users to build their levels or customise their characters with various items.

The games are typically monetized through micro transactions, providing a steady income stream with low upfront costs.

Metacore’s Business Model

Metacore has recently secured $179.9M in credit from Supercell, the mobile gaming giant, to expand its casual game offerings. This move reflects Metacore’s business model, which focuses on developing and marketing games targeting the casual market.

Let’s explore how Metacore’s strategies and methods are helping them become successful in the gaming industry.

Overview of Metacore’s business model

Metacore is a mobile gaming company that aims to make life more fun through meaningful, engaging games. Founded in 2013, Metacore has released multiple award-winning titles such as Saw, Boomerang Blast and The Croods. Their strategy has been to target the casual market by creating simple yet addictive experiences accessible to all players regardless of skill level.

Metacore operates in the free-to-play market, meaning players can download their games for free from app stores without an upfront cost and pay for additional content. This allows for maximum user acquisition and grants Metacore access to a huge audience of mobile gamers worldwide. In addition, all of their games provide incentives for player engagement such as bonus items and rewards for playing frequently or advancing levels.

In addition to their games business model, Metcore hosts several popular game shows on their site that have exponentially grown the company’s web presence. These game shows are streamed live on Twitch or YouTube daily and feature challenges with different levels of difficulty and rewards. Incentives like this have allowed Metcore to attract customers outside the core gaming demographic while maintaining high engagement rates with their existing customer base.

To ensure that every player has access to a quality experience regardless of where they live or what device they are playing on, Metcore offers comprehensive support including detailed product documentation and comprehensive customer service. This level of customer service increases retention rates and helps them quickly recover from any technical issues or customer problems that may arise during gameplay or installation troubleshooting procedures.

Metacore’s revenue sources

Metacore’s business model is focused on developing and marketing carefully designed casual games and apps, targeting the mass market of casual gamers. Metacore offers their games in two primary ways: digital downloads and physical retail outlets.

Digital Downloads: Metacore’s flagship stores are the Apple App Store and Google Play. By submitting their games to these stores, they can reach millions of users with a single app update. Metacore earns a share of the app’s cost through these stores when it is downloaded. In addition to this traditional form of income, these stores offer users free versions that earn money for Metacore by incentivizing in-app purchases or advertising inventory sold within the in-game environment.

Physical Retail Outlets: To maximise its exposure to the mass market of casual gamers, Metacore has partnered with physical retail outlets worldwide. This allows them to bring their products directly to consumers without delay or extra digital download costs. While game prices tend to be slightly higher at such retailers due to overhead costs like shipping and magazine advertising, it provides an invaluable opportunity for brick-and-mortar gamers who may not have access to traditional digital downloads services due to limited bandwidth or device limitations such as Smart TV’s without iOS or Android operating systems installed on them. Retailers worldwide can also help promote the games by including Metacore’s titles in bundles which attract new customers while providing additional earnings opportunities beyond what they receive from downloadable content.

Metacore secures $179.9M in credit from Supercell for casual games

Metacore, a casual game developer, recently secured $179.9 million in credit from Supercell for their casual games. This investment provides Metacore access to capital to fund their development endeavours. It also legitimises their strategy of delivering fun and accessible casual games to the market.

Look deeper into Supercell’s investment and what it means for Metacore.

Overview of Supercell’s investment

Supercell, one of the largest mobile gaming companies in the world, recently invested in Metacore. Metacore is a Finnish gaming studio that focuses on casual games. The investment is part of Supercell’s larger strategy to invest in more relaxed gameplay experiences and provide a range of products for its extensive gaming community.

Metacore specialises in creating short and enjoyable gaming experiences that require minimal commitment from the user. For instance, games like Merge Magic! and Merge Town! feature simple mechanics but can be addictive as players are encouraged to grow their empires through repeated play sessions.

In addition to its mobile games, Metacore has recently invested heavily in virtual reality (VR) games. Users can explore mythical worlds by transforming into their favourite characters through its VR applications such as Reflections VR. This type of game provides unique experiences unavailable on other platforms.

Supercell’s investment also allows it to benefit from Metacore’s existing resources related to Amazon Alexa and Google Assistant voice technology integration. These virtual assistant integrations enable users to navigate through Supercell’s metacore-powered websites or apps without manually input commands or search through menus.

Overall, Supercell’s investment in Metacore further enhances its portfolio of products across different platforms while allowing them access to new technologies such as voice assistance integration and the growing market for casual mobile titles – making it an even bigger player within the gaming industry sphere.

Benefits of Supercell’s investment

Supercell’s investment in Metacore has helped the game maker become a leader in the casual mobile gaming world. The money has enabled Metacore to grow its team and expand its game portfolio to reach its ever-growing fan base. Additionally, Supercell’s capital has allowed Metacore to make strategic marketing decisions, such as investing in high-quality advertising and producing regular content updates with new levels, characters and storylines.

In addition to financial support, Supercell’s investment has provided Metacore access to valuable industry knowledge. By leveraging Supercell’s successful business model and strategies, Metacore is better equipped to make informed product design, development and monetization decisions. Furthermore, by working with experts within Supercell’s teams, Metacore can continue experimenting with new ideas and technologies to further accelerate their business growth.

Moreover, this investment also helps strengthen the global mobile gaming community. Both enterprises have joined forces to promote initiatives that will foster collaboration among developers and increase accessibility for players of all types worldwide. As part of this effort, both companies are working together on projects such as establishing an esports league that provide more ways for players to connect when playing games.

Ultimately, Supercell’s investment in Metcore benefits both companies greatly by providing resources they need while offering additional opportunities for growth across the entire mobile gaming industry.

Market Analysis

Metacore is a mobile gaming company that focuses on the casual game market. They recently secured $179.9M from Supercell in credit, indicating that they are doing well in the gaming business.

This section will analyse the market landscape and see how well Metacore has been doing in its target market.

Overview of the casual gaming market

The casual gaming market is on the rise, as this segment of the gaming industry offers players games that are accessible and easy to grasp. Games in the casual market tend to be shorter and simpler than games developed for a core video gaming audience, but offer fun experiences that keep gamers coming back for more.

Within the casual gaming audience, there is often little to no loyalty towards particular titles. Therefore, game developers must develop tactics to hook players’ attention quickly to ensure success in this competitive arena.

To target a wider audience, developers may opt for cross-genre approaches by blending traditional genres like puzzle, card and sports into unique games with attractive visuals such as vibrant cartoon graphics often found in mobile games. Additionally, social media integration features offer further opportunities for revenue growth by expanding brand visibility among user networks.

This segment of the video game industry also serves as a great learning ground for inexperienced independent developers who wish to gain experience and grow their portfolio without taking too much financial risk before taking a plunge into more serious development projects such as developing MMORPGs or shooters.

Metacore’s competitive advantage

Metacore has a competitive advantage in the casual gaming market that helps them stand out from the competition. Their focus on providing an intuitive and easy-to-use gaming experience allows them to appeal to a wide range of demographic audiences without alienating anyone with difficult or complex user interfaces. Furthermore, Metacore leverages their friendly design with highly interactive components that encourages users to continually revisit the product for satisfaction and entertainment.

Metacore prides itself on providing gamers with cutting edge technology and high quality visuals, as well as working diligently to ensure compatibility across multiple platforms. This strategy makes it easier for consumers to access their products wherever they go, whether on their cellphones, computers or handheld consoles. Additionally, they continuously innovate by releasing fresh content in the form of downloadable content packs and updates, demonstrating their dedication toward keeping the consumer experience up to date and unique.

Lastly, Metacore works vigorously on pricing optimization strategies that enable them to remain competitive in cost yet not lose out on profit margin nor deter customers due to overly high prices.

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